Custom website design built to keep users engaged, support conversions and perform commercially.
Are you launching your first website, or does your existing site no longer reflect your business or convert as it should?
Our in-house web designers work directly with you to design websites that are clear, purposeful and built around how your users actually behave. No templates. No recycled layouts. Every design is created from scratch to support your goals.
Whether you’re refreshing an existing site or starting from zero, we design websites that balance usability, brand and conversion. The focus is always on what the site needs to do, not just how it needs to look.
A website redesign should fix performance issues, not just update the visuals. Many sites are redesigned without addressing the real problems behind low enquiries, poor conversion rates or unclear structure. We start by identifying what isn’t working, from usability and mobile behaviour to page structure and conversion flow.
Every redesign is driven by a commercial goal, whether that’s more enquiries, more calls or stronger sales performance. Achieving that comes down to three things: who is designing the site, what the site needs to support, and how it performs across platforms. That’s where our approach differs. We also offer a full money-back guarantee, so the risk sits with us, not your business.
All website design is handled in-house, with direct access to your designer from briefing through to delivery. That means no outsourcing, no handover gaps and no diluted decisions. The principles stay the same at every stage: clear structure, purposeful layouts and conversion-focused design.
We work with businesses at different stages, including startups and established service companies. The focus is always on clear journeys that support enquiries, sales and measurable outcomes.
We design websites across desktop, mobile and tablet, with layouts and user journeys tailored to each platform rather than resized desktop pages. Our work includes WordPress web design and fully bespoke sites, with structure and flow defined before development begins.
“When we decided to redo our website, we called quite a number of web designers and were provided with numerous addresses of sites created by each designer. We found that ALT Agency had the most sites that we thought were innovative, creative and professional. After speaking a few times with ALT Agency we decided to go with them. It’s the best decision we’ve made in quite some time.
Joe Sapak“There are two important considerations when looking for a designer, work quality and reliability. Alt Agency offer both in spades.
Ben Stephenson“Craig is 100% on it and I mean on it, I can’t recommend him and ALT Agency highly enough.
Al Gosling“I found Craig & ALT Agency through the UKBF forums and I can honestly say its been a pleasure to work with Craig & his team. The end result is exactly what I wanted and more. The site is for my landscaping company with the aim of drumming up more business around our local area as well as somewhere to showcase our previous work to potential clients.
Will CrozierA newly designed website should earn its place in your business. It should make it easier for the right people to find you, understand what you offer and take action without friction. Design decisions are judged by outcomes, not looks.
Clear structure, focused messaging and strong calls to action guide visitors towards enquiries instead of leaving them unsure what to do next.
Conversion-focused layouts and flows reduce hesitation and support purchasing decisions, whether you sell services, products or subscriptions.
Responsive layouts and device-specific journeys ensure the site works properly across desktop, mobile and tablet, without compromise.
Clean structure, clear hierarchy and on-page optimisation help search engines understand your site and users move through it more easily.
A website built to convert turns traffic into measurable outcomes, making marketing spend more efficient.
Good design builds trust. Your website should reflect the quality of your business and work consistently across every device.
Our web design service is structured to remove guesswork and reduce delivery risk. You work directly with your designer and account lead from day one, so decisions are clear, feedback is fast and nothing gets lost between briefing and delivery.
Design decisions are informed by real data and experience, not opinion. Where data exists, we use it to understand behaviour and friction points. Where it doesn’t, we apply patterns proven across hundreds of live sites to avoid common mistakes.
Every layout is designed to support a clear user journey. Structure, hierarchy and flow are mapped before visual design begins, so pages guide users towards enquiries, sales or sign-ups without unnecessary steps.
Design is then taken through fully interactive prototypes, with desktop, mobile and tablet views considered separately. Every key page is designed in full, ensuring the site looks right, works properly and converts before development starts.
ALT Agency focuses on designing websites that work commercially. That might mean generating more enquiries, increasing sales or improving conversion performance. Because design, delivery and decision-making all sit in-house, accountability stays clear and delivery risk stays low from briefing through to launch.
We take time to understand your business goals and how your visitors behave, so design decisions are based on outcomes, not opinion. Once your website is live, we can also support you with ongoing website maintenance to keep it secure, updated and performing properly, allowing you to focus on growing the business rather than managing the site.
Craig has over 20 years’ experience in website design and development and founded ALT Agency 14 years ago. He provides senior oversight across projects, ensuring strategy stays aligned, timelines are met and progress is clear throughout delivery.
Rehan has over 20 years’ experience in project management and is your main point of contact throughout the project. He works with you to define scope and requirements clearly, then ensures design and development stay on track without unnecessary delays.
Miloš has over 18 years’ experience designing for web, mobile and print. He focuses on creating websites that balance clean visual design with clear structure and strong user journeys. His background in architecture informs his approach to layout, spacing and usability.
Our designers work closely with you from the initial kick-off through to launch. You deal directly with the people designing your site, ensuring requirements are understood first-hand and feedback is handled efficiently. We guide you through design, web development and launch, and can support promotion and optimisation post-launch with our PPC and SEO services.
Design decisions based on templates or opinion often create friction. We design websites around users, structure and conversion, so your site supports growth instead of holding it back.
If you’re ready for a website built with purpose, start with a conversation.
Website design is not just about how a site looks. It needs to function properly, communicate your brand clearly and support the actions you want users to take. That only works when design decisions are made around how people actually use the site, across every device.
Desktop is often where users make considered decisions. Layout, hierarchy and messaging need to be clear immediately, guiding visitors to the right action without friction. You have seconds to communicate value and intent, so structure matters as much as visuals.
For many users, mobile is the first interaction with your website. Mobile design needs to be deliberate, not a scaled-down desktop version. We design mobile journeys that prioritise speed, clarity and usability, ensuring key actions are easy to complete on smaller screens.
Tablet users sit between desktop and mobile, and their experience is often overlooked. We design layouts that adapt properly to tablet devices, ensuring consistency, readability and usability across all screen sizes without compromising flow or performance.
Senior-led web design that drives results.
Every website we create is designed by our in-house senior designers, not juniors or outsourced teams. We focus on clear user journeys, conversion-focused layouts and measurable outcomes, so that your site works harder for your business. Let’s discuss how a new website can increase enquiries and sales.
Start Your ProjectWhy should I choose ALT Agency to design my website?
We design websites that are built to perform, not just look good. Our work is fully custom, conversion-focused and delivered by an in-house team who stay involved from briefing through to launch.
You work directly with your designer, supported by a clear project management process and a CRO-led approach. Every decision is tied back to usability, clarity and measurable outcomes. We also offer a full money-back guarantee, so risk is addressed upfront, not discovered halfway through.
How much does a website cost and what’s included?
Website design costs depend on scope, page count and complexity. A simple brochure site and a multi-page ecommerce build are very different projects.
We scope everything upfront so you know exactly what’s included, what isn’t and where your budget is being spent. Design is usually part of a wider design and development project, but it is always clearly itemised. No vague estimates, no surprise costs later.
How long does the design process take and what do you need from me?
Design timelines depend on the size and complexity of the site, but most projects complete desktop designs first, followed by mobile and tablet layouts shortly after.
We start with a workshop to define goals, structure and requirements. Typically, we’ll need input on priorities, content and functionality. If anything is missing, we help fill the gaps by shaping the sitemap, clarifying requirements and advising on content or imagery. You’re guided through the process, not left to figure it out alone.
How many design revisions can I make?
Because we invest time upfront in scoping and alignment, revisions are usually minimal. That said, revisions are part of the process and included where needed to get the design right.
Feedback is handled directly in Figma, making changes clear, fast and easy to track. The aim is not endless iteration, but arriving at the right solution efficiently.
