With the ever changing Google changes, comes another! I previously told you about the changes to exact match domains and changes to content “above the fold”. Now Google has announced a new tool in its war against spam: The “disavow” tool.

The new tool is aimed at those who receive a warning from Google that “unnatural links have been detected”. Unnatural links are any incoming links that Google feels violate their webmaster terms. So let’s say for example your link is found on a website that is considered a “link farm” meaning its sole purpose is to provide spam links – Google hates this and so, if you have a link from one of these places the disavow tool will help you remove it.

I know I tell you that incoming links help your SEO but these bad incoming links harm your seo, so use the disavow tool to remove them if necessary. Google states that the disavow tool should be your first port call of action and they still recommend contacting the site owner to take your link down first before using the new disavow tool

The team at Google say not everybody will need to use this tool and to use with caution as once a link has been removed it can takes weeks (it at all) to re-allow the link back to your website should you make a mistake

To access this new tool visit: https://www.google.com/webmasters/tools/disavow-links-main