F1.co.uk – an independent Formula 1 news website – came to us with a problem. What was once a very popular website had been underperforming due to competition and started to lose traffic. They asked us to suggest and implement features which would make Formula 1 fans to come back to F1.co.uk and start using it as their favourite racing news website once again.
After careful discussions with owner Graeme, we suggested a number of powerful ways to increase visitor engagement and keep them coming back for more. We introduced a chat room feature to allow users to chat with fellow Formula 1 fans and create a community spirit within the site. We also introduced competitions where visitors could compete for range of prizes.
Another key improvement was to introduce an e-commerce feature which allowed F1.co.uk to start selling products to help cover the day-to-day running costs of the website and potentially generate profit for the owner.
All of these additions were integrated into a WordPress content management system which allows Graeme to effortlessly update website content and competitions with a simple user interface.
After implementing these key improvements and many other smaller features to improve the visitor’s user experience, F1.co.uk has experienced a 400% increase in traffic. The chat room is now populated with a dedicated Formula 1 community, users continue to compete for F1 prizes and the E-commerce store is generating a healthy income to cover running costs.
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