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USA Summer Camp - WordPress maintenance & SEO

A WordPress website and SEO focused on site speed, international reach and enquiry growth.

USA Summer Camp

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Who are USA Summer Camp?

USA Summer Camp organises annual work and travel programmes that place young adults into summer camps across the United States.

They handle visas, insurance and work placements for thousands of participants each year, making overseas work experience accessible and well-supported.

As one of the leading UK providers in this space, their website plays a critical role in attracting applicants, answering questions and converting interest into enquiries.

About the Project

USA Summer Camp approached us in late 2018 to improve the performance and effectiveness of their homepage, with the clear aim of increasing enquiries.

The first priority was speed and usability. The site was loading slowly, which was hurting engagement and conversions. By introducing a new visual editor within WordPress, we improved front-end performance while also making the site far easier for the internal team to manage.

With the homepage performing better, the scope expanded. We optimised page speed across the rest of the site, redesigned key internal pages and rebuilt them using the same editor to ensure consistency and ease of maintenance.

As the business grew internationally, the site also needed to support users in different regions. We developed a custom multi-language system that allows content to be served in a visitor’s native language, supporting international expansion without creating content management complexity.

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What USA Summer Camp Benefit From

A significantly faster website - Load times were reduced from over 10 seconds to under three, improving usability, SEO performance and enquiry rates.

Multilingual support for international growth - The site now supports over six languages, allowing USA Summer Camp to reach new regions while keeping content easy to manage.

Improved search visibility - SEO improvements and targeted content have increased rankings across key search terms in competitive markets.

Substantial traffic growth - As a result of our SEO services, organic traffic has increased more than eightfold, driving a consistent rise in enquiries and applications.

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Post Launch

We have continued to work closely with USA Summer Camp since 2018, supporting ongoing SEO, performance improvements and site enhancements.

Traffic growth has continued as search visibility has expanded, while refinements to the user journey have improved how applicants move from research to enquiry.

Alongside SEO, we also support CRM-related development to help manage increased demand as the business continues to grow internationally.

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What Our Clients Say

“ALT Agency designed and delivered our new website to an excellent standard, meeting all of our requirements and completing the project on time. We are very satisfied with the collaboration and would happily recommend ALT Agency as a reliable and professional web design supplier."

Maja Foster
Marketing Manager NCMT, A manufacturing company

“ALT Agency have been an absolute joy to work with. The whole team are efficient, knowledgeable and professional, and from the outset it felt like they were genuinely invested in what we wanted to achieve. We are so happy with the final site. This is a team that truly knows what they’re doing, and I wouldn’t hesitate to highly recommend ALT to anyone looking to elevate their online presence."

Jean-Anne Russell
Marketing Manager Sharky + George, Events company

“We’ve worked with the ALT Agency development team for a number of years, and they’ve been instrumental in maintaining and enhancing our multi-country ecommerce website. Their work has contributed to improved site stability, visibility, customer retention and enhanced engagement."

Mandy Bisla
Marketing Manager Rossano Ferretti, luxury ecommerce for haircare

“It’s been a year since we moved our website maintenance package over to ALT Agency and we couldn’t be happier with the service we receive on a month-by-month basis. The team are always on hand to give great advice and never question the challenge of any new developments we send their way! All are experts in their field and we really value their help in making sure our three websites are performing well and plugins are updated monthly. Would definitely recommend!"

Sarah Pritchard
Marketing Manager Revive! UK, A car body repair franchise

“Recently worked with ALT Agency in the building of our new company website. They have been a pleasure to work with, in terms of both their expertise in web design, and Wordpress development, and the way they have met deadlines and managed budget, throughout the entire process. I wouldn't hesitate to recommend ALT."

Suzanne Aspden
Marketing Manager Birmingham finance company

“I couldn’t be happier with the service I received! ALT Agency completely transformed our website and helped us to achieve so much more visibility online. Since the update, our online bookings have increased significantly, and we’ve had so many compliments on how professional and easy to use the site is."

Harvey | Martin
Director Harvey | Martin, luxury hair salon

“Wow, these guys are serious about their work and just as serious about their clients! If it hadn't been for ALT and their amazing team, we would never have got up and running so fast. A six-week turnaround for a fully functioning WordPress site with WooCommerce and we couldn't be happier. Thanks ALT Agency and looking forward to collaborating on Phase 2!"

Helena Reeves
Brand Ambassador Real Food Rebellion, Charity