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Digital Insights

Clear thinking on SEO, ecommerce, CRO and web development from the ALT Agency team. No trends for the sake of it. Just practical insights based on real websites, real data and real results.

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Craig Murphy Featured on Start Your Own Business Podcast

Craig Murphy was a guest on Start Up Donut’s Start…

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Website Font Licences: What You Need to Know

Brand identity matters because it affects how people judge your…

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Reflecting on 2023 and Preparing for 2024

As the year comes to a close, it’s a good…

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WooCommerce vs Shopify: Choosing the Right Platform for Your Business

Choosing between WooCommerce and Shopify is a commercial decision. Both…

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SEO vs. PPC: Which One Should You Invest In?

If customers cannot find you, the website is not doing…

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Google’s Core Web Vitals Explained

Core Web Vitals are widely referenced, but often misunderstood. They…

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The Ultimate Guide to Website QA Testing

QA, or Quality Assurance, is what stops small issues becoming…

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