To achieve this, we first started with a modern and fresh design based on the RiKaShaKe brand theme. A large headline grabs attention with fitness-focused images, whilst scrolling down the page takes the visitor through the classes to learn more about them.
We also created sub-pages which heavily focus on the benefits and results of RiKaShake to build credibility and ultimately persuade more people to join up. Plenty of photographs and videos from the classes were also incorporated into the website’s content to help visitors to get accustomed to the environment and remove any fear or uncertainty which can hamper conversions.
After this, we created a custom back-end booking system with a comprehensive list of features. Visitors can see the latest classes available and use a simple interface to book online in seconds, whilst a back-end system allows instructors to login and manage their classes. This system also allows RiKaShaKe to franchise the classes on local and national levels, with franchise instructors being given their own online account to manage their bookings.
The result? Class attendances have increased, franchises have expanded and RiKaShaKe now finds it easier to manage their growing fitness empire.
“I have always received a quality service with a personal touch, 5 years as a happy client of ALT